We have some of the best brands in the business, we're talking Zimmermann, SIR The Label, Bondi Born, the best of Australian fashion but also premium international players and we're only just starting. JS: The fact that we've built a really premium affiliate destination means that we're able to curate and bring onboard some incredible brands, which is why it's so exciting because there is no mix like this in any affiliate space. I couldn't imagine starting this with anyone else.Īctually we've been having a lot more twin moments lately which is crazy how over the years we've become a lot more aligned. Sali is one of the hardest working people I know and incredibly bright so we kind of know what we're getting into. JS: The best thing about working with your family, especially your twin sister, is that we've literally known each other from birth so we know each other as well as anyone could. It's been a lot of excitement and a lot of fun/ The things we do really well is creating beautiful platforms for women to shop and it's something we're both really passionate about so when you put us in a room it almost becomes like an innovative think tank.
Julie and I work in synergy together and always have, we're complete polar opposites but we have so much in common at the same time. SS: It's kind of funny in some sense as it's almost like we're back at the beginning. JS: Creating a business is a marathon, not a sprint, it's a 10 year journey. Since Partying Ways In 2015, What Is It Like To Be Working Together Again? Most importantly, we just want to have fun and enjoy the journey. Sure, if we look at the affiliate channels as it is, we can roll something out and make it a little prettier but it's not something we did with Stylerunner and it's not something that we'll do with Her Black Book.īeing willing to challenge and reinvent everything from a consumers perspective is important to us, just because we think it can be done better. Often people join an industry and essentially follow the same model. JS: We're putting ourselves in the consumers shoes at all times. When you're not running on empty, it allows you more opportunity to be creative and gives you more energy and drive. We're still working really hard and delivering a great product, but we're ensuring we take time for our family and don't miss out on those personal moments. As a first time entrepreneur you work crazy hours and put everything you have into it, now we've learned it's about working smarter, not harder. I think those things, rather than being able to cross check it to the nth degree where that idea becomes old is some of the exciting parts we'll be doing to keep things fun and fresh.įrom a more personal level, one of the things we've learned is to have a bit more balance. We're really allowing the market and the consumer to drive whether or not our business model is working, and in doing so are able to pivot quite quickly. SS: We started Stylerunner ourselves and weren't part of a corporate organisation where there is so much red tape, some of the things that worked so well that we'll definitely be bringing into Her Black Book is about continually being creative and innovative and sometimes making decisions quite quickly. Stylerunner Was So Disruptive, What Are Some Lessons You're Taking Into Her Black Book? Her Black Book solves two things getting retail promotions and incentives to consumers when they want them, and doing it in a beautiful and engaging way. I saw an opportunity as a retailer to get those deals out to the consumer in a short window and presented in an onbrand, stylish and premium way. When Sali brought this to me I had been at Stylerunner for 10 years now so I was very much thinking like a retailer. We run promotions and I could see as a consumer that there were so many offers out there. JS: To Sali's point, there is nothing more frustrating when you're searching for a good deal and nothing works. I was also part of many fashion and beauty forums and saw that many other women had similar experiences, so that's when I approached Julie with this idea. Last year on my 40th birthday (when I was looking for dresses) the situation was heightened and I just found that frustration was still apparent and it wasn't just a matter of not being able to find the coupons that I knew I had sitting in my inbox.
It was always a really unpleasant experience and often to the point where I would abort mission.
#Black book app update
Everytime I had gone to update my wardrobe I was trying to find really good deals, but was continually met with online frustrations, whether it was from using expired codes or being diverted to websites that were untrustworthy. SS: For myself it came about from consumer frustrations. What Inspired You To Create Her Black Book?